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Read MoreImportant notice to customers — product packaging changesLearn More
NEW FOOD PACKAGING IN STORE NOW
From August 2018, customers will notice our rebranded food packaging start to appear on shelf in all major stockists.
We are excited to announce our new packaging will start to appear on shelf from August 2018. This transition to new packaging will occur over a number of months. During this time there will be a mix of current and new packaging on shelf.
There are no major changes to these products, in some instances there is a small name change or slight recipe improvement, see below for the full details.
Products purchased via the website will be delivered to customers in our old packaging until the end of October. From November, products ordered from the website will be delivered in the new packaging.
Please note, our Infant Formula packaging will not be rebranded until later in 2019.
For any questions, connect with our team of accredited practising Dietitians on +61 3 6332 9200
Product name changes
Babies cry to let us know when they need us for something, whether they’re tired, uncomfortable, or sick. Sometimes babies cry because they want your comfort, and sometimes they cry for no known reason at all! This is known as colic. Here we explain.
Colic is the crying and fussing of babies that happens often or lasts for a long time for no apparent physical or medical reason. This usually begins when babies are a few days or weeks old. Colic is common, effecting 1 in 5 babies under 3 months old.
It is important to remember that while your baby may look like they are in pain, this type of crying is not caused by pain. Experts are still trying to work out what causes colic, but it is very difficult or even impossible to comfort babies when they are in this state, so try not to blame yourself.
The first step is always to check your baby isn’t hurt or uncomfortable. If there are no clear causes of their crying you can try:
If your baby is showing any of the following symptoms, book in with a GP or paediatrician:
There are many marketed products and ways of stopping or preventing colic. Sadly these won’t work and can be very expensive. These include:
Caring for a baby going through a period of colic can be stressful, and it is important to give yourself a break if you feel exhausted, anxious or angry. Parents of a baby with colic are often sleep deprived, making dealing with these emotions even harder. If possible, reach out for help from a partner, friend or family member.
Make sure you don’t undervalue looking after yourself while coping with colic in your baby. Some things that might help include:
Remember your baby is fragile, and due to this it’s important to never shake them.
If you feel you are not coping, or that your relationship with your baby or partner is being negatively affected, it may be helpful to see a maternal health nurse, psychologist, or join a mothers/parenting group to talk with other parents who may be going through the same thing.
Statistically colic is likely to stop or reduce after a few weeks. Weeks can be a long time to associate with the emotions linked to colic for both baby and parents, so look after yourself and your baby as best you can, and know it’s not your fault.